A line sheet is a must have when pitching your brand to stores and boutiques. Without a line sheet essentially you have nothing. This will serve as a guide that gives buyers everything they need to know about your brand and product.
Here is everything that your line sheet must include:
- Product overview
This is where you describe your brand in the absolute best way possible. What makes your brand different? Explain that here.
- A technical illustration
A technical illustration will show the buyer exactly what your product looks like. It displays where every stitch, pleat, zipper or pocket is placed.
- High quality images of your samples.
Include pictures that truly show off the quality of your product. Your line sheet will become the only thing the buyer has to refer to when you are no longer in front of them.
-Suggested retail cost
What is the price point in which you would like your product to be in? Include that here so that the buyer has an idea of where in their store you would need to be and who your competitors are.
-Available Color options
If an item is available in multiple color ways include a swatch of each color option.
(I also choose to also include swatches of leather in this area, the quality of leather that I use in my designs is what I want to leave a lasting impression on the buyer.)
-Dimensions
Include the length, height and width of your product.
-Product description
Describe everything about the product. What the material is made of, the color, etc. You could even include where your customer would wear the product ie. professional setting, sportswear etc.
Line sheet example:
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